Benetti and Piaggio Aero together to promote the Italian Excellence
The finest of Made in Italy will be present at the 2010 Monaco Yacht Show - which will take place on September 22 -25 - thanks to the joint participation of the industry leaders in the Luxury Yacht and Business Aviation markets:: Cantieri Benetti, an Azimut-Benetti Brand, and Piaggio Aero Industries.
The desire to better satisfy their selective customers suggested to both Mr Paolo Vitelli, Chairman of Azimut Benetti, and Mr Piero Ferrari,Cahirman of Piaggio Aero and Vice Chariman of Ferrari S.p.A., the idea of creating a partnership between the 2 primary Italian Brands. In addition to the shared marketing and communications activities the 2 companies will dedicate exclusive opportunities reserved to their customer base.
Benetti e Piaggio Aero share the same roots in the great tradition of Italian Industry, a long a successful history starting at the end of the XVII Century, and the passion that Italian manufacturers have for their prestigious products. Joint values distinguish Cantieri Benetti as well as Piaggio Aero as very authoritative ambassadors of Made in Italy superior quality around the World
Piaggio Aero will be with Benetti at the Monaco Yacht Show to present to the international Luxury Yacht community its P.180 Avanti II Aircraft.